Ministry

CLIENT
Church of the Rock, / Castle Rock, Colorado

PROJECT
The Church of the Rock came to us with an enormous task of raising money to build a new church facility. Their previous facility had seen better days to say the least. The estimated cost of this project was 12 million. The church wanted to reach out to the community around them and get them involved with the project at the same time as ministering and growing their congregation while raising money. It was important to the church not to offend or turn anyone off before they had a chance to reach out to him or her. They also did not want to appear to be begging anyone for money. They saw this new facility as a place for the community to come together and build unity amongst each other while worshiping.

CHALLENGES
Raising money is never a simple task, no matter how great or small. Prior to beginning work on the project we had to first evaluate our obstacles so we knew how to overcome them.
 

• We found that on average the surrounding areas of the church, the households gave less then 2% of their income to a church organization.
• Recent new members to the congregation could feel obligated towards donating verses wanting to give, or they could be completely turned off in general and find the request obtrusive.
• With building a new facility a number of members could be reluctant to the change.
• Households may allocate what budget they do have to spend towards donations in other areas.

OBJECTIVES

• Bring community awareness to the church and build congregation.
• Raise 2.5 million dollars to be directed towards the new church facility.
• Have a positive community response for members and non-church members.

SOLUTION
Our solution to this challenge was to create a 3-dimensional community involvement take home kit that would allow families an opportunity to be involved at the same time they would not feel pressured to give but still be involved in helping the church raise the funds. In addition to the 3-D piece, we organized community events where families could come together and make their own acrylic brick to be hung in the church. We made the kit all-inclusive so the families did not have to do anything but have fun participating in the event. As an agency we clearly communicated why the funds were needed and created a system that made it very easy to give on a monthly basis.

RESULTS
We had a very successful campaign and raised well over the church’s goal of two million to produce 2.65 million in pledged offerings. In addition to the dollar amount raised we had many families participate in acrylic brick project that expressed and built the “community” for members and non-church members alike.