In 1991 the World Wide Web was launched. It has developed into a far more complex network then ever imagined. Internet marketing has become a science. To assist our clients in their website searchability we utilize web 2.0, including search engine optimization, social networking, pay per click, along with Google analytics.
SEM is Search Engine Marketing and refers to paid marketing efforts online. This generally refers to PPC or Pay-Per-Click campaigns. With PPC campaigns you create “ads” and under each ad you determine keywords or keyword phrases that you believe your target demographic would use when searching for your services in a search engine. You set a daily budget and how much you are willing to spend per keyword. You pay when a user clicks on your campaign. This is a highly effective way of having your website found and services ultimately used. There are many areas to a PPC campaign that will have to be monitored and constantly adjusted.
SEO is Search Engine Optimization and refers to the organic ranking of your website. When we speak of organic ranking it simply refers to unpaid. Many elements come together to allow for higher organic ranking of a website. SEO and SEM work hand in hand together. In addition to SEO we utilize social networking sites. This will allow for strong internal and external linking while at the same time allowing you to reach your current and potential clients on another level.
Getting the best online marketing Denver has to offer is easy when you hire the right online marketing company. At Denver Advertising our online marketing experts put together effective campaigns that get results. We’ve helped many clients in the Denver, Colorado area with their online marketing. If you want to grow your business through increased website traffic, Denver Advertising is THE AGENCY to hire.
Online Marketing Resource #1
Search engine optimization (SEO) has been around for over a decade and is continuing to grow. At Denver Advertising, we know the importance of SEO and SEM (Search Engine Marketing) planning and we continue to grow our knowledge every day. If you’re doing online marketing in Denver, knowledge every day. If you’re doing online marketing in Denver, choosing the correct keywords that local internet users search will help decide the right content for your website. Search engines work by sending out “spider-bots” to crawl and search website text related to the keywords entered into search engines. How do we know this? Because we’ve successfully created websites for clients that search engines LOVE, and consistently rank high in search results.
Social media network marketing is exploding in the online marketing world such as; facebook, twitter, LinkedIn and a couple other major sites. These sites are some of the highest trafficked sites on the internet and are the most visible. What do that mean? Some of the top spots on search engines are social network profiles of people, businesses, groups and general interest. Creating an online marketing campaign in Denver, using the right resources and tools, can gain huge benefits for your company. You’re probably saying, “I don’t have time to be online for three hours updating every single network website.” That’s where we come in. Denver Advertising online marketing campaigns utilize our in-house staff experts needed to get your business seen in the social media world.
Online Marketing Resource #3
Email marketing falls underneath the umbrella of the first two online marketing resources mentioned above. Let’s say we’ve already optimized your website for the search engines and strategically placed keywords on your social network sites.
Now, how do we drive targeted demographics to your sites? Ultimately, we define your business objectives, select the online target market, create your message and send out an email blast to the list you’ve collected from your website.
Email blasts are a great online marketing resource that reach a targeted audience, drives consumers to your websites, and turns leads into sales. Awareness is number one in online marketing and Denver Advertising “Knows Soliciting.”
Contact us for any of your online marketing Denver needs.