Website Design in Denver, Colorado at Denver Advertising has changed the appearance of many companies via the internet. Website design at Denver Advertising is designed so the website being created is different from other companies websites in the same arena. By differentiating the website design from others that company sticks out to the viewer drawing more traffic to that website.
Website design is a very important part of a company’s site. If the website is not interactive or attractive the viewer does not stay on the page for long. Finding vital information about a company quickly and easily is important to the viewer. Denver Advertising combines attractiveness, user friendliness and search engine optimization to provide a website design that it most beneficial to a company and its current and potential customers.
As one of Denver’s web design companies, we see a lot of different website design tactics and theories from all kinds of different web site designers in Denver. Here is what we have learned about website design. Most designers in Denver, are just that, designers, they are not sales and marketing people. So your website ends up looking nice, but not increasing sales. As website designers and being an advertising agency that focuses on increasing business, we create websites that produce results. So when you are thinking about your website and how it should be designed, spend some time with us and let’s process what the site needs to accomplish and talk about the numbers. That is where the rubber meets the road.
Visibility, content, usability and appearance are important parts of a website design. It is important that your website is found easily through a search engine. All content on your website should pertain to your company and its services and products. Although an abundance of content is great for search engine optimization, if your website is stuffed with content that does not relate to your company it looks bad to Google. Viewers will be upset and leave your website because the information does not answer their questions.
Usability is vital. The more user friendly your website is the more viewers will want to see it and explore. Keeping viewers on your website is the key to getting the viewer to buy your product or service. Consistency is essential to the appearance of your website. It is important to use a font that is on all computers like Arial or Helvetica. Using a font that is on all computers allows your content to appear the same on all computers and not be changed to fit a specific computer. When your font is changed the whole design of your website is changed. When the proportions and dimensions of your website are off the website is not attractive and sometimes does not function as it should. Elements like visibility, content, usability, and appearance should be a priority on your agenda when creating a website.
In a nutshell website design is a presentation of content that is made for an end user to view through the internet for convenience and easy access. Web design uses digital coding and a display technology to build and uphold a certain atmosphere to distribute information to multiple formats.
Not all website companies in Denver are the same. Most web designers design what they think looks good. At Denver Advertising, although we care what looks good, what we care more about is what works and gets the phones ringing or people coming in the door. Web designers get too caught up in what they think versus looking at the data that Google and other search engines provide. With back end statistics to help us make solid, qualified design decisions, you can be assured that your website will produce results.
Does your web site produce sales? Our primary focus at Denver Advertising when it comes to designing websites is simple,
DOES YOUR SITE HELP CLOSE THE SALE!
When having someone or a company design your site, make sure they understand your company’s sales process so the site can aid in assisting the sale of your products or services. We have seen so many sites that look great and do nothing. Remember back in the 80′s when “kit cars” where cool. You couldn’t afford the Lamborghini , so you built a “kit car” and put in a VW motor. Same as a poor site, sure it looks good, but it’s definitely not the real deal!