Denver Advertising provides pay per click services to businesses interested in investing in paid online advertisements. We provide state of the art pay per click services in Denver, Colorado, as well as to businesses across the nation. Pay Per Click is an Internet advertising service that requires the advertiser to pay the host each time someone actually clicks the linked advertisement. This means that a company can have exposure on the Internet, but they only have to pay for the advertisement when a user actually clicks through rather than paying for the exposure alone.
Advertisers typically bid on keywords relevant to their target audience, and the amount of the bid depends on the cost per click amount or the CPC. The CPC is the amount an advertiser agrees to pay a search engine or other internet publisher for a single click on their advertisement which brings one customer to their website. PPC implements what is called an affiliate model that provides purchase opportunities wherever people may be surfing on the Internet. This model offers financial incentives to the affiliated partner sites, who in turn provide purchase-point click-through to the merchant. If the affiliate fails to generate sales, then it represents zero cost to the merchant.
There are many different PPC providers on the Internet, but the biggest network operators are Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter. All three of these PPC providers operate under a bid-based model. PPC advertising can be abused however through a practice known as click fraud. Google has actually implemented automated systems to help protect against abusive clicks by competitors or corrupt web developers.
There are two primary methods of determining what your cost per click is going to be for an advertiser. The first one is called flat rate PPC, which means that the advertiser and the publisher agree on a fixed cost that the advertiser will pay each and every time someone clicks on the PPC link. The flat rate model is very popular with comparison-shopping search engines, as they generally have rate cards associated with their services.
The second method of determining the cost per click rate is with the bid based PPC model. This method requires the advertisers to sign a contract allowing them to compete against other advertisers in a private auction hosted by a publisher or an advertising network. Each advertiser informs the host of the absolute maximum amount they will pay for a given ad spot.
Denver Advertising is considerably experienced in creating PPC campaigns. We have built PPC campaigns for companies across the nation, and watched them grow their businesses. PPC campaigns can be extremely helpful, and Denver Advertising is a very reputable firm in the business of pay per click campaigns in Denver, Colorado.