Keeping Your Advertising Campaign “Real” Will Help You Stand Out
CHICAGO (AdAge.com) — There’s still nothing like the real thing. Or so say food marketers looking to stand out in the mass-produced herd. What really is “real” could eventually be for the government to determine. In the meantime, real people drink Caribou, real dogs eat Alpo, real sandwiches have Hellmann’s and Canada Dry ginger ale is made with real ginger. Don’t bother taking notes, because Wendy’s says “You know when it’s real” anyway.
