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A Census Campaign That Speaks in Many Tongues
By STUART ELLIOTT
Published: January 13, 2010
A campaign to encourage participation in the 2010 census reflects many of the major changes since the last census in the population that is to be counted. For one thing, the advertising, marketing and promotional efforts, to be described at a news conference on Thursday, are being produced in 28 languages – the most ever, according to the executives responsible for the census. By comparison, a campaign to encourage Americans to take part in the 2000 census was done in 17 languages.
