Denver Advertising is a Denver design and marketing agency with deep expertise in web design and development for Denver, Colorado businesses. We provide top-notch web design solutions for Denver businesses who hire us to change the internet appearances of their companies. Website design at Denver Advertising utilizes custom services and on-page SEO that effectively differentiates your company from other companies in the same digital space. Denver Advertising also offers custom web design of websites for new companies. By differentiating your website design from others in the same internet space, your company stands out to the online viewer and draws more traffic to your website, which makes online marketing in Denver easier from the get-go.
Website design is a critical aspect of a company website. If a website is not interactive or attractive to potential clients or customers, the viewer will not stay on the website for long. Effective site SEO is vital to an online user who wants to find important information about a company quickly and easily. Denver Advertising combines attractiveness, user friendliness and search engine optimization to provide website design that it highly beneficial to a Denver, Colorado company and its current and potential customers.
As one of Denver’s top 25 advertising and digital marketing agencies, we see a lot of different website design tactics and theories from all kinds of different web site designers in Colorado. Here is what we have learned about website design: most website designers in Denver are just that – designers. They do not have digital sales, development and marketing expertise. So, your website ends up looking great, but it doesn’t provide any SEO advantage, doesn’t play nice with digital marketing platforms and plugins, and doesn’t help increase leads and sales. Since Denver Advertising is an agency that is both a website design house and an advertising agency that offers SEO services, we can focus on increasing business leads when we create your business website. We design business websites that produce results.
Visibility, content, usability, development and appearance are important parts of a website’s design. It is important that your website be found easily in search and across media. Your site should be mobile responsive. All of the content on your website should pertain to your company and its services and products, and it should be search engine optimized. Although an abundance of content is great for search engine optimization, if your website is stuffed with content that does not relate to your company it looks bad to Google. If your site contains duplicate content, Google may delist your site entirely.
Another critical component of your Denver website is usability. Usability is vital. The more user friendly your website is, the more viewers will want to stay and explore the information it contains about your company. Keeping viewers on your website is key to getting the viewer to buy your product or service. Consistency is essential to the appearance of your website. It is important to use a font used on all computers and devices, a font that is easy to read, and a font that prints well. We like Arial or Helvetica. Using a font that is compatible means your content will appear the same across devices and will not be changed to fit a specific device. When your font is changed due to bad design, the whole design of your website is changed. When the proportions and dimensions of your website are off due to bad web design, the website is not attractive and sometimes does not function as it should. Elements like visibility, content, usability, and appearance should be a priority on your agenda when creating a website.
In a nutshell, website design is a presentation of content that is made for an end user to view online for convenience and easy access. Web design uses digital coding and display technology to build and uphold a certain atmosphere to distribute information through multiple formats.
Not all website companies in Denver are the same. Most web designers design what they think looks good. At Denver Advertising, although we care about good looks, what we care more about is what works and gets the phones ringing or people coming in the door. Web designers get too caught up in what they think versus looking at the data that Google and other search engines provide. With back end statistics to help us make solid, qualified design decisions, you can be assured that your website will produce results.