Email blast marketing campaigns are one of the most effective methods of generating awareness for your business. It is a quick and easy way to inform large numbers of people of special offers, sales, and other things your business is offering. The experts at Denver Advertising are exceptionally experienced in the field of email blast marketing campaigns in Denver, Colorado. There are many details that should not be overlooked when building an email blast campaign.
Many businesses fail in delivering effective email blast campaigns in that they appear to the recipients as SPAM. There are four general criteria that classify emails as spam, and if your email blast campaign meets any of them, it will be classified as spam.
1. It contains false or misleading heading information such as name, to, or from.
2. It has a deceptive subject line.
3. The email does not allow people to opt out of future mailings.
4. The email must state that it is an advertisement, and it also must contain the sender’s physical address.
An important part of your email blast campaign is the frequency of your mailings. It is important that you do not send emails out too frequently because then your recipients will get used to getting them all the time and just start deleting them. This concept really relies on what type of business you are. For example, if you own a restaurant, you will most likely increase revenue by sending out a weekly email blast with specials, events, and other things of that nature. However, if you are a law firm, you don’t want to send out a weekly email blast as it can become highly repetitive.
Email blast campaigns present the opportunity to forge strong relationships with your customer base. You can create a subscriber base by collecting the email addresses of the people who visit your website. This is a great way to keep track of your customers, as well as create a sense of community around your business. These people will become accustomed to receiving updates about your company through emails, which will keep your firm top of mind in your consumers’ consciousness.
Denver Advertising is amongst the top agencies in the realm of servicing email blasts both nationally and in Denver, Colorado. With 20 years of experience, we create top-notch email blast campaigns that will inform your customers as well as call them to action by suggesting a purchase. We have earned our right to take great pride in the creative email blast campaigns we have built, as well as their success. Let Denver Advertising build your email blast campaign and watch your business prosper.