Social media marketing done by Denver Advertising maximizes networking efforts to accomplish sales driven goals. We keep up-to-date on the latest and greatest social channels that your clients are using. The point of this kind of marketing is that it connects your digital brand with people or other businesses on a personal level, and works alongside your SEO strategy for great results. It’s 2019 and no one can afford to ignore social media’s power as a marketing platform in the Denver area. It’s a must to make sure your brand’s personality shines through.
Before we get into the details about how Denver Advertising, as an agency, uses social media within the framework of other digital marketing strategies like SEO to reach customers nationwide, let’s smash some misconceptions about it right now. Millennials are not the only ones using social media networking. Specific platforms attract more young people, but there are many ways for a company to reach older generations who are also active on these platforms. Many people use social media to find jobs, for example. Almost everyone uses it to exchange information about services, companies, and to willingly respond to (and share!) appealing advertising. And reviews are huge. Your strategy should be tailored to your business, and we here at Denver Advertising offer a lot of options to choose from.
Another common myth: social media marketing is just for B2C sales. Businesses of all types use social networking right now and there are huge opportunities to do B2B sales in this arena. Another myth: Even though Colorado is the fittest state in the States and is known for being one of the most outdoorsy, its residents are not big social media users. The good people of Denver and this tree hugging state hug their cell phones just as much as folks in every other state. So you better be hitting your Denver market hard.
Now, let’s get into how we find client success through social networking. We know you care about results, so here at Denver Advertising we measure and track all social media efforts and how they affect your company. We offer the option to sit down with you monthly and go over the reports to talk about what to keep and what to nix from the social media marketing strategy we create together, but we also keep you updated through email as often as you would like and, of course, you will have access to all of your platforms. This way, you’ll be able to clearly see the results of your social media marketing strategy.
Since we are a full-service marketing agency, we incorporate all of your social media channels and campaigns with the rest of your advertising efforts. We bring it all together.